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Proffitt PR is a full service boutique consulting firm which specializes in public relations, marketing, social media strategy, branding, event planning, communications, and advertising.
In short order, Proffitt PR has become a major player in the region winning Best New Business by the readers of Destin Magazine for 2011/2012. In addition, Proffitt was awarded the 2011 President’s Choice Award for the NWFL Coast Florida Public Relations Association (FPRA) Chapter, the 2012 FPRA For-Profit Communicator of the Year and she earned the distinction of being highlighted in 850 Business Magazine as one of the 40 under 40 up and coming business stars of Northwest Florida.
Proffitt PR represents a variety of businesses on the Emerald Coast and is strategic in connecting those accounts in a very effective way of cross promotion. By positioning businesses together and with a strong emphasis integrating the Social Media world, she is demonstrating how businesses can and should help each other, which builds a sense of community and lasting relationships. Her clients now benefit from her services with her strategic methodology and Proffitt PR is growing as a respected PR agency in the community. An example of Jessica’s impact to the community is evidenced by her Ladies Night Out networking events. These monthly events continue to grow with hundreds of women in attendance and businesses participating. Ladies Night Out focuses on women of all ages and work experience and places them at one location to share professional experiences.
As well, she serves on the board of the NWFL Coast FPRA Chapter since 2007 and the Young Professionals of the Walton County Chamber of Commerce advisory board. Proffitt most recently sat on the Board of Directors of Sinfonia Gulf Coast from 2007 – 2010 and the Emerald Coast Advertising Federation since 2008. She was the Marketing and Public Relations Chair for the American Cancer Society Cattle Barons’ Ball in 2008 & 2009 and also was the Logistical Chair for the Emerald Coast Magazine Best of the Emerald Coast Event in 2008, 2009 & 2010. Jessica also sat on the committee for the Little Black Dress party in 2011. Jessica completed the Marketing I seminar with International Council of Shopping Centers (ICSC) John T. Riordan School for Professional Development as a pre-requisite to obtaining a CMD designation.
Proffitt began her career with Turnberry Associates, the managing partner of Destin Commons as the Retail Intern in 2007 and left as the Marketing Coordinator in 2010. Jessica was in charge of all marketing, public relations, social media advertising and event planning for this 500,000 square foot lifestyle center with over 70 high end retail shops, restaurants and movie theatre.
Proffitt attended Florida State University and the University of Georgia studying Business Administration with a focus in Marketing.