Raynforest is a Sports influencer marketing network and platform.
Currently in Beta
Brands, Agencies (on behalf of Brands), and organizations are seeking to increase the level and quality of engagement with their target audience. As the volume and frequency of marketing messages bombarding the average person has increased the level of engagement has decreased to the point where most people automatically ignore advertising and any kind of messaging that does not come from a trusted source. These trusted sources are friends, families and influencers.
Influencers are a scarce, difficult to find resource and once you find them it is even more difficult and cumbersome to manage them and track/measure their effectiveness.
According to Gartner and Sensei Marketing Brands are planning to spend $5.5 billion in social influence marketing. Yet, there is no end-to-end platform that can enable the effective deployment, management and measurement of this marketing spend.
RaynForest (scheduled for launch in September 2013) solves this problem by being one of the first comprehensive, end-to-end platforms for the management of social influence marketing campaigns. It is also the first social influence marketing network – think of Commission Junction for Social Influence Marketing, where Influencers are the Publishers. RaynForest enables Brands to place and maximize the ROI of their influence marketing spend by providing them with access to desirable Influencers (with the audience the Brand wants to target) as well as all the tools required to manage and measure the effectiveness of the Influnencer's marketing campaign on the Brand's behalf.
Simply put, Raynforest enables Brands and Influencers to find, connect, engage and work together with measurable ROI metrics to accelerate customer acquisition and drive greater conversion.
Our vision is to create the most powerful and influential network on Earth to drive social, political, behavioral, and commercial change in all sectors of modern civilization.
In summary, RaynForest connects the most RELEVANT influential people to causes, companies, products and services that want to use the power of influence to engage with a defined audience.