Ice, Custard and Happiness = Rita's.
At Rita's, our tag line of "Ice Custard Happiness" is more than a saying. It’s our way of life – and a steadfast promise to our valued guests.
For more information, please visit http://www.ritasice.com
The story of Rita's dates back to the sweltering summer of 1984 when Bob Tumolo, a former Philadelphia firefighter, decided to open a small Italian Ice business to augment his income. Tumolo opened the first store in Bensalem, Pa. and named the business after his wife, Rita.
In May 2005, a new era in the evolution of Rita's was ushered in with the sale of the company to McKnight Capital Partners, a private equity group with extensive franchise experience. Led by Jim Rudolph, an experienced franchisee turned franchisor, Rita's has grown tremendously yet has remained true to its name and brand promise: providing the freshest, highest quality treats while delivering superior guest service.