YP Marketing Solutions Philadelphia - (610) 772-2600

YP’s end-to-end suite of advertising products & services gives local businesses more opportunities than ever to increase their online visibility.

Company Overview

YP is a multi-billion dollar business operating the largest local ad platform in the United States that connects consumers to businesses and helps local businesses and communities grow. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together with the mission of helping local businesses and communities grow.

YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. and The Real Yellow Pages® directory.

Connecting consumers with businesses when they’re ready to buy is what YP is all about, and we’ve been doing this for over 100 years. YP’s end-to-end suite of advertising products and services gives local businesses more opportunities than ever to increase their online visibility and drive customers to their business.
YP, the even-more-powerful Yellow Pages. YP can do that.℠

YP’s mybook Gets Social – Share It Now!




Jul

08

2014


YP, the go-to local search destination for more than 70 million* people across the U.S., is once again bringing consumers industry-leading digital experiences that connect them with local businesses – better, easier, and faster than ever before. Today, we are excited to announce new updates to the fast-growing mybook experience – the innovative feature on YP.com and the top-rated YPSM app that has already provided over 2 million* people with an engaging way to organize local business contacts around tailor-made categories, such as Date Night, Vacation Ideas, and Home Improvement. And as of today, people can now share their mybook collections with friends and family via email, SMS, and various social media channels, making it easy to spread the word about favorite local businesses.

“We believe in the value of mybook and our team is working tirelessly to make it a core component of the best local search experience in the market today. What started off as a convenient organizational tool is now becoming incredibly personalized and social at its very core,” says Darren Clark, CTO at YP. “The updated mybook experience is a smarter way to connect people with local businesses and a new approach to local search overall – one that combines a beautiful interface, endless opportunities for customization, and access to over 20 million* local business listings across the US. By continuing to evolve the mybook experience, we’re giving people a better way to get things done, fast.”

Tags: Advertising Service